Built by a blogger, for bloggers
Hi, I'm Kimmie 👋
I've been a full-time travel blogger since 2015. Bloupi started as a tool I built just for myself — and it turned out to be useful AF.
I've been a full-time travel blogger since 2015. Bloupi started as a tool I built just for myself — and it turned out to be useful AF.
In 2024, I went through what a lot of us in this industry — or maybe just me, lol — now call the "blogpocalypse." I lost most of my traffic almost overnight, and it honestly took my sense of identity down with it. I tried everything to pivot: business coaching, probably ten different half-formed business ideas, all while half hoping and expecting that one of them would lead me away from blogging for good.
It turns out I didn't want to walk away. I love this work — I was still passionate about it even after losing everything, and I wasn't ready to give it up. I just needed to do it smarter.
I'll be honest: I hated what AI was doing to this industry for a long time. I could spot an AI-written article from a mile away, and it made me furious watching content mills scale garbage while people who actually did the work got buried. But eventually I came around to a different idea — AI isn't going anywhere, and there's a real difference between using it to fake experience and using it to protect the experience you already have.
That's where Bloupi started. I built it for myself, out of pure curiosity about whether it would help my workflow and help me prioritize. I'd bounce between checking Mediavine RPMs, digging through Google Search Console for posts stuck at position 11–20, and running a broken link scanner — three separate tools, no actual system, just me trying to remember which post I'd seen where and randomly checking when it was last updated. One day I wondered what would happen if I just... connected all of it. Put it in one place. Let it tell me, plainly, which post actually deserved my afternoon.
The first posts I updated using it saw a real traffic bump. That's when I knew this could be more than just a personal hack — it could be something that could help other bloggers, too.
So that's Bloupi: built by a blogger, for bloggers, to help you spend your limited time updating the posts that'll actually move the needle.
Not guessing, scrolling through spreadsheets, or hoping for the best without really knowing. It gives you a clear answer to "what should I work on today" — or a whole workflow for your VA. Or both.